A playful mood drives new season trends across the recent Paris Fashion Week and Tranoi Femme trade shows.
A refreshingly happy mood swept the Paris trade shows, as fun, tongue-in-cheek looks were offered by several influential exhibitors. Nostalgia largely underpins the trend, with reference points spanning iconic branded packaging and vacation souvenirs through to 1960s Pop Art. Premium materials, attention to detail and a sense of witticism balance the innate cuteness of this trend with a level of sophistication certain to prove a winning combination for S/S 15.
Fun Food Theme – Brought to the fore by Anya Hindmarch and Moschino for A/W 14, a tongue-in-cheek homage to branded food packaging has steadily been gathering pace in recent months; now emerging as a key message for S/S 15. A palette of saturated brights combined with glossy plastics or sequins reference the power of advertising. This trend is an ideal update for the novelty minaudière that continues to be important for the occasion bags offer.