Instagram AR Filters
If your brand uses Instagram for business, you’re probably already aware that Instagram Stories is an effective way to engage with young users. In 2019, 500 million accounts used Instagram Stories every day and 67% of all Instagram users are ages 18 to 29. Stories’s interactive features—like polling, questions, and Instagram AR filters—are fun ways for brands to engage those users.
Augmented reality (AR) sounds futuristic, but Instagram Stories has used augmented reality filters since 2017 when it launched its face filters. And recently, Instagram Stories took augmented reality to a new level. The Facebook-owned platform Spark AR Studio lets users create their own interactive AR filters. In August 2019, that platform was opened to the public.
Now, anyone can create custom AR filters for Instagram Stories.
“The purpose of the filter is to be a ‘gift’ to your followers,”
The perfect Instagram Stories filter for your brand needs to be balanced between your branding and creativity.